If You Build It, They Will Come

Posted On May 14, 2015

Imagine for a minute that you work for Apple…now how about Google? Chances are, you have some insight into what their employment experience is like, even if you never worked there. Maybe you have notions about the creativity, culture, benefits, advancement opportunities, competitiveness among employees, even the stress levels at those employers. But how did you know? The answer is successful employment branding.

Twenty-five years ago, if your business needed to run an employment ad, you got your weekly opportunity in the Sunday newspaper. The price was high, and the number of competitor ads was lower because of it. Today, with countless websites and low-cost employment advertising options, employers need to identify their competitive advantage – their employment brand – in the ad. Your business may be the best brand in its market, in a hot industry, offer advancement opportunities, or have a great location. Whatever the case may be, it’s critical to incorporate those benefits into your employment advertising. This not only ‘sells’ your job to candidates, but can also drive individuals who are the best cultural fit to you.

Acuity Recruitment Process Outsourcing brings a unique blend of marketing and recruitment experience to help you brand your business to candidates. Contact our office to get started marketing your business as the employer of choice.